MAD DIGITAL AGENCY

The ground rules for branding are not stagnant, they keep on evolving. Things like content marketing, social media, second screening, youngsters, demographic shifts etc challenge a brand to think differently. In today’s time and age, creating brand loyalty and trust has become more challenging than ever. It does not matter if you are a new business owner, entrepreneur or a fortune 500 company, there are some chief branding strategies that should never be overlooked. Look for new ideas for Customer engagement Instead of following the crowd, come up with your own creative ways of brand engagement. Whatever strategy you use is relative to the maturity of your brand. The audience of today likes surprises. Do not take your audience for granted, and avoid being too predictable. Establish a brand identity that is relatable Often, in the effort of renewing things, brands end up complicating things which directly affect your consumers. Remember, a brand identity is powerful...

With the massive use of the mobile devices such as smartphones, tablets, and other mediums, it has now become essential for a business, whether large or small, to have a responsive (mobile friendly) website. It’s the kind of website that can be easily browsed by your clients, regardless of the type of device they are using. Here, we have outlined top reasons for a business to consider when it comes to having a responsive website in 2017: Rising use of mobile The usage of mobile devices is rising so chances are more and more customers and prospects will view your website from their mobile devices. If they have a poor experience in interacting with your website, they are more likely to switch to your competitor’s website. Mobile shopping trends It’s way easier to shop online than to hop in your car and then drive to purchase something. 80% of the consumers regularly use their smartphones to shop online. If your products and services are not easy to view on a smartphone, ...

Search engine optimization (SEO) is a set of rules followed by a website for optimizing it for the search engines like Google, Yahoo Bing and hence improve its search engine ranking. If you are a new business, and you want people to know that you exist, you will need SEO. It’s so powerful and that’s why different online businesses are working on it. Driving traffic to a website is made possible through SEO. Here are some reasons why all online businesses should consider it: SEO is not a cost, it’s an investment It is the kind of investment that brings a high return. Getting a top rank on the first page of Google is a great achievement. You will get the most clicks from here, which ultimately means more leads. It increases your sales SEO will bring traffic to your website. A website is like a perfect employee which is available 24/7, never takes a sick leave or comes to work late. By bringing the right kind of audience, SEO eventually helps increase the sales of your bu...

MAD DIGITAL Too many small businesses are still failing to utilize the power of Facebook, even though it is a free tool. Creating a page for your business is similar to taking a great selfie. With well-placed social media posts, you can drive free traffic to your website. It also encourages customer engagement! Even if you don’t have a huge marketing budget, a Facebook page can still fit in. Here are some golden rules about having a Facebook page that a small business must cash on: 1. Your Facebook page is a like window of your shop. It should be clean, yet professional looking. 2. The posts that you create on the page must have a massive visual impact. You will have very limited time to grab the attention of people as they scroll down your page. 3. The posts on your Facebook page must be relevant to your brand. You may think a particular picture can create massive customer engagement but it may damage your brand badly. So, be careful. 4. The best way of getting th...

Negotiation is a very delicate act. You have to straddle the space between handling your client finding a solution which works for them by protecting the common interest of your company. By the time you reach the negotiation phase of the sales process, you and your client have a common goal i.e. get your services into their hands. That does not mean you are at the mercy of your client. There are ways you can win a negotiation. For that, you are supposed to establish and maintain a strong position throughout the conversation. To make the negotiation successful, you have to be careful what you say. There are some problematic words and phrases which you must avoid to increase the chances of making the outcome successful: This Call Should be quick Never show your client that you are in a hurry or you have X-minutes on the agenda. I have the Final Say Never show your opposing negotiator that you are the final decision-maker. You must first review the deal in front of you and t...

Every business works and progresses on one basic principle; to make the client happy and satisfied. Client! When you pronounce this word, it feels like a very pleasant and smooth word. However, the word is nothing as compared to the reality of what a client really is; the biggest test of any service provider. Being a marketing agency, we know the nightmares brought into our lives by the clients. They sometimes demand things that are physically impossible. They might ask you to bring a real life unicorn into their advertisement which should be displayed on sky globally. This analogy might be a little exaggerated but it does relate to the demands that clients often make. So, what do you do when you are hired by such a client?  Here are a few tips. Firstly, you never say no to a client. Even if what they want is extremely difficult to produce, you should not decline the demand straightaway. Rather, you should try to educate the client by giving them alternatives which are as...